Define the goals you have set for the business, and visualize a plan for those activities that need to be implemented to achieve the goal. It will be a good tool to measure success during the campaign and make changes where you see fit.

To develop a good marketing strategy, you need to answer these questions:

• Message: What should you say / tell?
• AUDIENCE: Who should you tell?
• Media / Channel: Where to say it?

We can help you plan and determine your market position and see how you can exploit the market. We will start with an introductory meeting where you will tell your story and what challenges you have ahead in the field of marketing. This way we can see the potential you have and put in place a good marketing strategy to reach the audience.

An effective marketing strategy depends largely on the ability to identify the best marketing channels and make full use of them. Social networks in recent years have sailed like a boat in itself in marketing. Facebook, with its 2.3 billion users worldwide, is a power in itself.

Some surveys have shown that Facebook may have the highest return on investment by advertising (Return on Investment) but this must be done properly.

Last year’s media marketing industry report shows among other things that: 94% of users surveyed had included Facebook as part of their marketing strategy. Moreover, two out of three stated that this was by far the most important social media platform, both to raise awareness of a company brand as well as to increase sales.

In recent years, Facebook has created an impressive and very powerful tool for advertisers and marketers. This strategy allows you to set advanced directions in the marketing campaign where you will be able to direct the message exactly to the chosen audience. The service is therefore considered to be one of the best marketing channels in the digital sphere.

When you decide to create ads on Facebook, participate in an AD auction. Here you compete with other advertisers to send your exact message to the desired audience. Unlike other auctions, there are far more factors here than the highest bid. This is exactly what makes Facebook a very effective tool, even with small budgets it manages to do marketing.
This form of marketing continuously balances the two thoughts as follows:

1. That you as an advertiser reach your defined audience. Moreover, Facebook is trying to find users within these audiences who are more likely to take the action that you define yourself as the target of the campaign.
2. That the users of the service are exposed to the content that they themselves consider important and useful. This increases the chance that they will want to interact with your ad. At the same time, it helps users find you more easily when you sponsor advertising content.

Offerts: Here you can choose between two different bidding strategies. By choosing the lowest cost strategy, you allow Facebook to find the options that give you the lowest cost based on your marketing strategy, such as clicking on a link or visiting your website. This is usually the most effective bidding strategy. Goal Cost Strategy lets you set a price for the desired event or conversion.

To evaluate your ad, Facebook algorithms use what is called total value. It consists of three main factors. The ad with the highest total value is also the one shown to the users.

This parameter is used to inform you how likely it is that a certain user will take action when they see your ad. To determine this, Facebook algorithms will assess how both of these and similar ads have performed in the past. Another important part of this calculation is to look at the user’s past behavior and how they act when they see similar ads.

Here algorithms decide how important and interesting the ads will be to different users. Facebook has several approaches to determining the quality of advertising. One of these things to look at is how users who are already exposed to advertising react. Positive feedback in the form of likes, link clicks and other responses can give a higher score and can help your ad appear to more people.

To set up your first Facebook campaign, you need to create a Facebook business manager account and link it to your Facebook business page. The presentation of Business Manager ads consists of three steps or levels.

1. Campaign
You set your campaign goals and campaign budget. Facebook offers a few campaign targets, which should meet most needs. These can be divided into three main categories:
• Attention, to raise awareness of your brand and products
• Engagement, where the service effectively optimizes how many people have clicked on your website, downloaded an app, or watched a video.
• Conversion into sales, including visits to an online store and sales through websites and applications

2. Setting the reference
In this step, you divide the audience and decide where and when your ad will be present. The service gives you great freedom in determining the position of your ads. You can choose to display these only on Facebook or on the advertising network in Messenger, Instagram and the Auditor advertising network.
3. Advertising
As a final step in the field of advertising you need to create ads that illustrate your products and service in the most accessible way to your potential customers and users.
For this you can use:
• One or more Photos in different formats. Through the Facebook advertising tool, you have free access to more than 200 million images through the Shutterstock image database.
• Video. You need to create video clips of your products and services.
• Text. Advertisements have areas dedicated to the text. You should try to be short as the space available for both certain types of advertising and mobile devices is limited.
• Call to Action (CTA). Add a clear button that encourages users to take action, such as contacting your company, purchasing or placing an order.

Facebook offers advanced opportunities to reach the desired audience. You can combine many different parameters to find exactly the group of customers you have defined in the company marketing strategy. Some of the things you can choose from are:

Gender, age segment and language
• Geographical location
• Behavior, preferences and interests
• Marital status and marital status