People trust content shared by friends rather than unknowns. That is why social media is a great place to get organic content spreading. The more shares, comments and likes you get, the greater exposure you get.

A post on Facebook, Instagram or LinkedIn may be intended to inform, promote, teach something or sell something. Social media gives you a unique opportunity to communicate with your target audience and engage with your readers. Nevertheless, it is important to have a good plan for what you intend to share and what you want to achieve with the content. All social media has its way of engaging readers. In order to succeed, one must therefore adapt the communication to each of the different channels.

Read more about how we can help you with advertising in the various social media.

Facebook currently has 2.3 billion user profiles and is the most widely used social media service in the world. As the third most visited website on the internet, according to Alexa, it is therefore one of the most effective channels one can use for digital advertising.

Why advertisement on facebook?

• Effective for capturing awareness, engaging or converting
• You can choose from several different formats; either as plain text ads, images or video
• With a bid-based payment model, it’s easy to keep control of your budget and adjust it along the way
• Facebook offers very advanced segmentation opportunities because the audience has provided so much information about themselves. By combining different parameters, you can find exactly the customer group you want to reach. The ads can be segmented into:
• Gender and age group
• Geographic location and whether users live there or have been there
• Behavior, preferences and interests
• Family situation and marital status

Instagram currently has 150 million registered users, of which 2.4 million are Norwegian profiles. Instagram advertising helps raise awareness and engagement around your brand.

Why use Instagram advertising?

• With the same segmentation capabilities as on facebook, you can customize your ad to a very defined audience
• The ads can appear either in the news feed or in stories, and can be created as image, video, carousel or collection ads
• With a bid-based payment model, it’s easy to keep control of your budget and adjust it along the way
• Instagram provides a unique opportunity to share great stories through photos and video to your target audience, thus gaining highly engaged followers

We help you create a publishing plan that ensures order and quality, and that deadlines are met. We manage and publish content on your social channels, as well as measure and optimize along the way.

We also contribute to content production.